Hulu High-atus

// Wingstop

Wingstop takes stoners on a trippy, munchie-filled journey on the biggest marijuana holiday.

According to Twitter, Wingstop pairs perfectly with 420. So we targeted smokers via 4/20’s most sacred pastime, binge watching - more specifically, the overly repetitive ads that come with it.  

Taking cues from the old cinema snack bar animated jingles, the sequential ad series on Hulu started tame and got “higher” as the day went on, with “repeat” commercials unexpectedly escalating into mind-bending scenarios. We saw a 46% increase in transactions, and doubled online revenue year-over-year.