Heat Nuggets

// Tyson

A matchup as juicy as Tyson Chicken

The 2023 NBA Finals matchup—Heat vs. Nuggets—was a once-in-a-lifetime opportunity for Tyson Chicken. We had just 2 days from the end of the Eastern Semifinals to the start of the Finals, and we had no brief, no official sponsorship…and no cash. So, we found a creative way to co-opt the conversation by turning the trending search term “heat nuggets” into a call to action to, well, heat nuggets.