Wingstop Rap Battle

// Wingstop

Wingstop went bar-for-bar with Wendy’s in a Twitter Rap Battle

Hip-hop feuds are pretty common—think of the legendary bad blood between artists like Biggie and Tupac, 50 Cent and Rick Ross. So when the most retweeted brand of all time was ready to brawl, we knew our audience would appreciate a war words.

It started with a Migos inspired Wingstop tweet, followed by a challenge to Wendy's to step up to the twitter mic. What followed was a bar-for-bar freestyle throw down that blew up twitter and proved the power of fully knowing (and confidently using) the voice of your brand. 

The two brands posted rap lyrics back-and-forth for hours, until a truce was finally called—but not before garnering 207.8 million impressions, and making real waves in pop culture without spending a dime.