#Sponsored

// TAKE5 (Hershey)

TAKE5 paid Nick Kroll the easiest $$$ he ever made

Everyone by now knows how this whole endorsement thing works: a celebrity is getting paid to tell them how much they “love” a product they’ve never used. But Nick Kroll spent a decade telling everyone how much he loves TAKE5 bars and never made a dime. So we asked Nick to just keep doing what he had been doing but to tell all his fans about how we were paying him stacks of cash for it now.

And when TAKE5 and Nick Kroll first revealed the new sponsorship, TAKE5 and Nick Kroll fans appreciated the transparency so much, they begged to get in on the #sponsored action.