Respect the Remix
// TAKE5 (Hershey)
How TAKE5 remixed the candy aisle
The TAKE5 Bar is a cult classic. Five awesome ingredients remixed into one unforgettable bite. To relaunch the bar to a new audience, we created a campaign consisting of a series of remixed experiences to be engaged with and shared on their social channels. Within a year, overall brand awareness increased 47%, we garnered almost a billion total impressions and TAKE5 was the fastest-growing candy bar in the category.
TAKE5 “Respect the Remix” Case Study
SxSW Swag Exchange
Fact: there is entirely too much swag at SXSW—and none of it makes the South-by experience better. So we set out to change that by allowing attendees to swap their worthless swag for stuff they actually wanted. the value of each trade was based on a live algorithm fueled by supply and demand of each item. By the end of SxSW, people brought us over 6,000 pieces of unwanted swag. And headlines listed the TAKE5 Swag Exchange as one of the best experiential brand activations at SxSW.
TAKE5 “SxSW Swag Exchange” Case Study
Uber Remix
Hailing cabs is a thing of the past and even Uber has become less exciting than it once was. So to spark curiosity around the brand and recruit new TAKE5 followers, we partnered with Uber and released a fleet of unexpected rides (no typical sedans here– but rather motorcycles with sidecars and low riders) in three cities: Denver, Seattle and Nashville. With over 3,000 ride requests, 300,000 bars distributed and 22.7 million impressions, Uber Remix was one of the most successful Uber activations in Uber’s history.
TAKE5 “Uber Remix” Case Study
GovWall
If there’s one thing we know about millennials, it’s that they never pass up the chance to snap a good photo. So when the Governor’s Ball music festival hit Randall’s Island in NYC, we decided to remix old shipping containers left outside the festival entrance into the perfect Instagramable photo op — transforming trash into Instagram treasure.
TAKE5 “GovWall” Case Study
