On the Road Again

// Winnebago

Winnebago created a sing-along that brought together a community of RVers.

The Winnebago community is tight-knit and united in their desire to travel and share experiences with each other. While stay-at-home orders were keeping our community apart, Winnebago had a unique opportunity to provide connection.

“On the Road Again” was a powerful, simple brand idea that united Winnebago’s owners and social community in a song of solidarity and hope. The brand invited them to come together and share their favorite memories of travels past, and join in singing the iconic road trip classic, Willie Nelson’s “On the Road Again.” Winnebago then transformed the shared UGC into a video anthem that not only created connection when it wasn’t possible, but inspired hope for the road ahead.

The campaign had almost 4 million impressions with no paid media, garnered 610% more leads and more importantly brought one community of RVers back together again.