That’s a Big Flex

// Southwest Airlines

Southwest is America’s most flexible airline. So, we let our customers own it and Flex about it with a big dose of Southwest swagger.

People who love Southwest Airlines can’t wait to tell you why, whether you’re picking them up from the airport, or you’re a total stranger. This was a simple truth that turned into the brand’s biggest campaign launch in a decade. 

Southwest is the only airline that includes all their flexibility perks on every fare, free of charge, which means every Southwest flier has a reason to Flex. This campaign lets them do exactly that, while giving Southwest the chance to own their rightful claim as America’s most flexible airline. Below is a very small sampling of over 400 assets created for national and regional campaigns.

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